Feb 15, 2011

Thing-A-Day 14: Experia Logo

Today's thing is a logo to go on the water bottles from Day 6.  As you can tell, this is no ordinary water!*

This project plays on the idea of "water memory" – an idea in homeopathy, which claims water can "remember" chemicals added to it, long after the chemicals have been removed.

When you sip Experia, you're taken back to the memory of a thrilling skydive, a shuttle launch, witnessing a baby's first steps, or a day at the beach with a beautiful companion.  Experia chooses "memory donors" from around the world to experience the things that make Experia great – and you could be next!**

I'm not sure if I like this design at all, but it's a start.

* It is completely ordinary water.
** This is not even close to true.

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