Feb 28, 2011

Thing-A-Day 27: TAG Logo

Went back and revisited my logo from Day 16, and scrapped everything but the lettering.

This logo for the represents convergence – both convergence of different media to give us one big experience, and convergence of artists into an organization.

The name, "Transmedia Artists Guild" becomes more specific with each word, going from the abstract "transmedia" to the concrete "guild."  That's why the lines converge as the enter the last two letters.

Also it just looks neat.  Swish!

Halfway through this, I realized I was making something similar to the Seagate logo.  I guess this is a subconscious homage (that really is a great logo.)

Comments are closed.