Also, for the last three years, I’ve been doing editing and reporting work for a small newspaper in an affluent suburb of Dallas, and in this particular affluent suburb, well, first off self-promotion is huge there, and second, we seem to have more than our fair share of questionable companies. So I’ve had to handle stories that involve shady business schemes, personal fakery, junk science, and urban mythology, sometimes all of those at once. Over the years, my bullshit detector has become really good, it’s like military grade at this point. I found myself becoming fascinated by these stories, and I responded to what I was reading by making parodies. It was a really great writing tool – I’d write slogans and sales copy for ridiculous products, and some of those things I went ahead and made.
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