Reading over my post from last night, I realize it sounds like I’m advocating you DIY everything. What I didn’t mention is that in this project, my handmade items come in elaborate storytelling packages, and those packages have mass produced parts.
I’ve found the best way to get optimal value out of a plan is to focus on doing work that only you can do.
Once you’ve put together a spreadsheet or just run the numbers yourself, you can see that not everything is efficient to do by hand. Printing projects, for example, are much cheaper to farm out to a custom printing place than to do at FedEx Office.
Another factor to consider is whether you plan to use the leftovers. If they’re exclusive to the Kickstarter, making them yourself may make more sense. In my case, most of the mass produced parts will be used to maintain my stock of product, so it’s reasonable to use the Kickstarter campaign to pay for the first run of them. Run your numbers, and make the call.